By Rowan Evans
As my Internship here at MCH ends, I’ve had a chance to look back and reflect on what I learned and how I grew. When going into this internship, I wasn’t completely sure what I was going to be doing. I knew the agency worked with premium, purpose-driven brands and had a tight team, but I didn’t know what my role would actually look like or how much responsibility I’d really get. I was pleasantly surprised by the amount of meaningful work that was assigned throughout my experience and the impact my work had on MCH.
From the very beginning, I was treated like I was a big part of the team. There wasn’t much hand-holding or a big onboarding process at the beginning, but we were given a brief that had direction on where to start. From there, we worked on market research and strategy comparison which is where I learned a ton from Mark and the team about what exactly MCH does. This allowed me to dive deep into a competitive analysis to see where MCH fits into the competitive landscape.
The culture at MCH is what really drove me to perform my absolute best each day due to the fact that the team is so interconnected that it never felt weird asking questions, and everyone was approachable. I never felt like “just the Intern”. My colleagues cared about what I was producing and wanted to hear my perspective on decisions. That kind of openness made it easier to jump into projects and speak up, even when I wasn’t totally sure I was on the right track.
One of the most impactful projects that I completed was redesigning the homepage with my other Intern, Eve. It was one of those things that started a bit vague, but we took it step by step, digging into the current site, pulling inspiration, which led to us creating new value propositions to help fit MCH currently. There were definitely moments of second-guessing, but by the end, we had something we were proud of. It felt rewarding to have contributed to a project that will be seen and used on the official website. That being said, not everything was smooth. One of the hardest things for me was working through ambiguity. At school, you usually get a rubric or instructions. Here, you don’t always have all the answers. I had to get better at taking the initiative, even if I wasn’t 100% confident of being able to do that. I learned that sometimes the best way to figure things out is to just start, then ask for feedback and adjust as and when necessary. This leads to better productivity rather than just waiting around for clear directions, which does not allow for critical thinking.
If you’re thinking about applying for this internship, I’d recommend it, especially if you want something that’s real and meaningful. You’re not going to be stuck organising files or taking notes in the back of a meeting; you’re going to be doing actual work that makes a difference, and you’ll learn a ton along the way. But you’ve got to be proactive and open-minded, plus the ability to work well in a close-knit team.
Looking back, I’m walking away from this internship with more confidence, better problem-solving skills and a stronger sense of how I like to work. It’s also made me more comfortable with not always having clear directions, which honestly feels like a pretty useful thing to take into any job.
Big thanks to the MCH team for making it such a solid experience. I’m glad I got to be part of it and join the team.
