Michael is a high performing marketing strategist with UK & international experience covering consumer financial services (HSBC, Lloyds, Aviva), telcoms (Virgin Media, EE) and other regulated services (Ovo Energy). 

He has a strong understanding of brand, product and proposition development / management and of leading Go-to-Market campaign planning and execution. His entrepreneurial mindset highly suitable for innovation and brand strategies in corporates – with valuable experience as co-founder of start-up (product concept and market fit, sales development, fundraising). 

Michael is experienced in delivering significant increase in both sales and customer satisfaction through turning customer and market insights into more effective propositions and marketing execution.