Your business is better than your marketing says it is.
We show founder-led businesses exactly where they're losing credibility, visibility and enquiries, and what to fix first.
Get your Credibility Gap AnalysisNo brief. No discovery call. All we need is your URL.
SEE CLEARLY
BUILD FOR THE FUTURE
MAXIMISE VALUE
Trusted by founder-led businesses across engineering, professional services, recruitment and founder-led tech.
“The Team at MCH are very knowledgeable and approachable. They are able to help you understand where your business is visually for marketing and then suggest a plan to navigate a path forward. From personal experience, I have also referred a client who has subsequently benefited from their package of services.”
You win work in the room. Your marketing loses it before you get there.
Your best clients came through reputation, referrals and years of doing the job properly. But before anyone picks up the phone now, they look you up. They read your website, search your name and, increasingly, ask AI who to trust. If what they find looks smaller or more generic than the business you actually run, they don't tell you. They just don't call.
Sound familiar?
- You hesitate before sending people to your website
- Prospects only understand what you do once you've explained it in person
- Competitors you out-deliver appear first, on Google and in AI answers
- New business still depends on you personally
We help founder-led businesses find and fix the credibility, visibility and conversion gaps holding back growth.
We diagnose before we prescribe.
Most agencies send a proposal before they understand your problem, and it tends to recommend whatever they sell. We find out what's really holding your marketing back and rank it by what to fix first. Then you decide what happens next.
See clearly.
Send us your URL. We review your website, positioning, search and AI visibility, and conversion paths, then give you a written, prioritised roadmap.
Build for the future.
Fix what matters most first, with us or with someone else, in a way that compounds over time.
Maximise value.
Your marketing becomes an asset that keeps earning enquiries and adds to what the business is worth.
What you'll have in your hands
- Quick wins you can act on immediately
- Structural issues worth planning for
- Longer-term opportunities to get ahead
Every finding is specific to your business, and we'll talk it through with you afterwards.
Is this you?
- Engineering, manufacturing and property: a reputation built over decades, and marketing that doesn't show it.
- Growth-stage and founder tech: growth targets to hit, while AI changes how buyers find you.
- M&A advisers and exit-stage founders: marketing that stands up as a documented, saleable asset in due diligence.
- Recruitment, exec search and professional services: a strong personal reputation the business doesn't yet reflect.
Senior people, serious track record
MCH is led by Mark Howarth, who has more than 20 years' experience, sits on the board of the International Advertising Association and has led award-winning global work, including The Drum's Media Partnership of the Year for FT Weekend and the Google Hidden Cities project. Your work is handled by specialists including a former Google ads expert and a client director with over a decade at the Financial Times.
A note from Mark
I've spent more than 20 years in media and marketing, and the pattern is familiar: excellent businesses judged on marketing that undersells them. Founders are usually too busy running the company to see it. So we start by showing you exactly where the gap is. If you'd like our help closing it, we'd be glad to talk. If you'd rather take the roadmap elsewhere, that's fine too.
Mark Howarth, Founder and Managing Director
Questions
Why pay when others offer a free audit?
A free audit usually exists to sell you something. Ours is paid and stands alone, so our only incentive is to be right.
Do I have to use you for the work?
No. Act on it yourself, with us or with someone else.
What do you need from me?
Just your website URL.
What does it cost and how long does it take?
£950, and your roadmap arrives within 10 working days.
Ready to find out what's holding your marketing back?
Send us your URL. We'll show you what to fix first.