About

Mark Howarth

Founder & Managing Director

Mark is the founder of MCH London, establishing the agency to solve significant client challenges through a foundation of ethics, responsibility and transparency. With over 20 years of experience, he brings a sophisticated level of business acumen and management expertise to the team, specialising in turning a varied global network into a sustainable, profitable business.

Mark is a media leader; he sits on the board of the International Advertising Association and has been responsible for award-winning global campaigns, including The Drum Media Partnership of the Year for FT Weekend and the Google Hidden Cities project.

Beyond his strategic role, Mark is a firm believer in championing the next generation of talent, prioritising a hands-on, boots-on-the-ground internship programme that gives interns genuine high-level industry immersion from the moment they step through the door. Today, he takes real pride in seeing the team develop the confidence to thrive while maintaining extremely high standards.

Gina Walker

Director of Client Services

Gina is the primary driver of client relations at MCH London, bringing genuine care and dedicated interest to every brand she represents, alongside a deep knowledge of human behavioural psychology. Her career in media began at the Financial Times, where she spent over a decade managing high-value partnerships across the fashion, watches, and jewellery industries.

She brings an extensive background in advertising, content, and events to the team, with a unique skill for running multi-channel strategies that go above and beyond brand goals. From orchestrating complex campaigns to delivering engaging content, Gina's focus remains on building strong, long-term partnerships rooted in excellence.

Rohit Nanda

Fractional COO

Rohit Nanda is Director of Operations at MCH London, where he brings structure, clarity and operational rigour to the organisation's day-to-day running and strategic delivery. With 25 years of experience across financial services, fintech, M&A and professional services, Rohit has held senior roles at GE Capital, Nomura and UBS, and served as COO at Asset Match.

He holds an MBA from Bayes Business School and a BEng from Imperial College London.

Rohit is also the founder of Palgrave Consulting, a strategic advisory practice supporting SME businesses, and mentors at the Imperial Enterprise Lab. He is a certified Predictive Index and Innermetrix practitioner, and holds qualifications in reflective mentoring and mental health first aid.

Keith Donoghue

Fractional CFO

Keith is the financial lead at MCH London, ensuring the long-term health of the business and the sustainability of its financial strategy. He brings extensive expertise in media client delivery, scoping and client profitability, helping to drive growth while keeping the operational foundation stable.

For Keith, the most rewarding part of the role is seeing and delivering on the company's year-on-year growth. Today, he focuses on keeping MCH London a stable, thriving environment for both the team and its partners.

Stephen Shaw

Technical Lead

Stephen is the technical architect at MCH London, delivering high-impact, multi-channel executions across the sports, health, finance, and luxury sectors. He excels at solving complex technical challenges, with expertise spanning website architecture, conversion funnels, and lead generation systems.

Since joining the agency, Stephen has honed his ability to translate complicated technical problems into real business outcomes that drive growth. He takes pride in the team's ability to punch well above its weight, tackling technical puzzles that often stump much larger firms.

Today, he takes embryonic ideas and turns them into considerable, high-performance executions that deliver serious, meaningful results for clients.

Emilie Tornøe

Account Manager

Emilie is a dedicated Account Manager at MCH London, focused on driving impactful results across all aspects of digital marketing and media. A stalwart of the company, she has been a key part of the team's growth since joining as an intern in 2020, a clear example of the agency's commitment to developing internal talent.

With a strong background in communications and customer service, Emilie has an incredible record for developing successful marketing campaigns and building deep, trust-based client relationships. She is passionate about understanding what makes an account successful as a whole, making sure every execution is managed with precision.

Outside of her professional role, she has applied this same dedication to her charity work for SOS Gambia, reflecting the community-minded spirit of the MCH team.

Jane Eakhurst

Executive Assistant and Project Manager

Jane is part of the organisational powerhouse behind MCH London, keeping projects on track, clients happy, and the team running smoothly. With a background that spans senior creative roles, she brings a rare blend of precision, creativity, and client insight to everything she does.

From orchestrating time-sensitive campaigns to crafting compelling communications with a razor-sharp eye for detail, Jane's career has taken her from award-winning ad work for global brands to the fast-paced world of project management. Today, she is the calm, capable hub at the centre of MCH London, making sure every brief, deadline, and client relationship gets the attention it deserves.

Joanna Benzon

Marketing Automation Specialist

Joanna is a creative, energetic force within the MCH London operations team, specialising in keeping digital marketing processes running like clockwork. With over 10 years of experience, she has managed everything from lead generation campaigns and client onboarding videos to large-scale webinars and podcast production.

She has a knack for detail and a talent for keeping complex projects moving smoothly, launching every campaign with style and impact. Whether she is refining a process or producing fresh content, Joanna is dedicated to getting things done with absolute efficiency.

Andy Baligod

Paid Ads Strategist

Andy is the paid media heavyweight at MCH London, bringing a solution-focused mindset to every campaign he touches. A former gTech Ads Guru at Google, he specialises in Google Paid Ads, Meta, and LinkedIn, alongside complex GTM tagging and remarketing strategies.

With nine years of PPC experience, Andy has a rare ability to find practical answers to the most difficult technical challenges, managing every ad spend with efficiency and care. He values the energetic approach of the MCH team and their commitment to end-to-end campaign management across diverse platforms.

Today, he focuses on delivering smooth, high-impact growth that translates into measurable results and serious expansion for MCH clients.