ServicesDigital & Website

01Services

SEO / GEO / AI Visibility

Making a business easy to find in classic search results and easy for AI systems to cite correctly when someone asks them a relevant question.

What it is

Traditional SEO earns visibility in search engine results pages; Generative Engine Optimisation (GEO) and AI visibility work do the equivalent job for AI answers: ChatGPT, Perplexity, Google's AI Overviews and similar tools that now summarise an answer instead of listing ten blue links. Both disciplines depend on the same underlying things: clear, well-structured content, accurate schema.org markup, a technically clean site, and a crawl policy that explicitly allows AI crawlers rather than accidentally blocking them. This site is built to the same standard MCH sells, using itself as the working example rather than asking a client to take the approach on faith.

Who it's for

Founder-led businesses that are effectively invisible when a prospect searches for what they do, or that want to be cited when someone asks an AI assistant a question their business is a genuine answer to.

How MCH does it

Work starts with an audit of the current site's technical SEO health, content structure and schema markup, plus a check of whether AI crawlers are even allowed in. From there MCH fixes the technical gaps, restructures content around the questions real prospects actually ask, and adds the structured data that helps both search engines and AI systems understand what the page is about and quote it accurately. Progress is tracked against concrete visibility signals (rankings, crawl access, citations) rather than vague engagement metrics.

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