Google Ads
Search and display campaigns on Google, built around what a business actually needs to sell.
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DOOH
Digital out-of-home advertising, screens in the real world, planned as part of a wider campaign, not a stand-alone gimmick.
What it is
Digital out-of-home advertising: paid placements on digital screens in public spaces (transport hubs, retail sites, roadside) bought and scheduled to reach a specific audience at a specific time and place.
Who it's for
Businesses with a physical presence or local market that want visibility beyond digital channels, typically as part of a wider campaign rather than in isolation.
How MCH does it
MCH identifies where the target audience actually is physically, negotiates and schedules the placements, and ties the campaign back into the same measurement approach used across other paid channels.
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Media Planning & Buying
Deciding where a media budget actually goes, and buying it, across whichever channels make sense for the business.
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Advertising on Facebook and Instagram, targeted and measured against actual leads and sales.
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