Branded Content
Content built primarily to be genuinely useful or interesting, with the business's brand attached rather than pushed to the front.
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Brand Development
Developing how a business looks, sounds and is understood, built on what's already true about it rather than started from scratch.
What it is
Work on a business's brand identity and positioning (name, visual identity, tone of voice, the story it tells about itself) developed from what's genuinely true about the business rather than invented from a blank page.
Who it's for
Founder-led businesses whose brand has evolved by accident over the years and no longer reflects how good the business actually is, or how it wants to be seen.
How MCH does it
MCH starts by understanding what's already working and what's holding the business back, often surfaced through the Credibility Gap Analysis, then develops the identity and messaging from there, rather than proposing a rebrand before understanding the business.
Related services
Content Creation
Producing the photography, video and written material a business's marketing actually runs on.
Learn moreGraphic Design
Design work, from brand assets to marketing materials, that's consistent with the rest of a business's identity.
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