Compounding Website
The core growth asset: a website built to get better every month rather than sit still after launch.
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Conversion Funnels
Designing the path a visitor takes from landing on a page to becoming an enquiry, and fixing the points where they drop out.
What it is
The structured sequence of pages, offers and calls to action that turn a visitor into a lead (landing page, offer, form, follow-up) designed and measured as one connected path rather than a set of disconnected pages.
Who it's for
Businesses that get traffic but see it leak away before anyone actually enquires, or that don't have a clear idea of where in their site visitors are dropping off.
How MCH does it
MCH maps the current visitor journey, identifies where people are dropping out, and redesigns the weak points (copy, layout, offer, form) then tracks conversion at each stage rather than treating traffic as the only number that matters.
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