DOOH
Digital out-of-home advertising, screens in the real world, planned as part of a wider campaign, not a stand-alone gimmick.
Learn moreServicesPaid Media
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PPC
Pay-per-click campaigns managed for genuine return, not just spend and impressions.
What it is
Paid search and display campaigns, the broader discipline that Google Ads and Meta Ads sit under, planned around a business's actual sales process rather than run in isolation from it.
Who it's for
Businesses currently running paid ads without a clear read on what they're actually returning, or considering paid media for the first time and wanting it set up properly from the start.
How MCH does it
MCH sets clear targets before spending a pound, structures campaigns around those targets, and reports on the numbers that matter to the business (cost per lead, cost per sale), not just clicks and impressions.
Related services
Google Ads
Search and display campaigns on Google, built around what a business actually needs to sell.
Learn moreMedia Planning & Buying
Deciding where a media budget actually goes, and buying it, across whichever channels make sense for the business.
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