DOOH
Digital out-of-home advertising, screens in the real world, planned as part of a wider campaign, not a stand-alone gimmick.
Learn moreServicesPaid Media
01Services
Media Planning & Buying
Deciding where a media budget actually goes, and buying it, across whichever channels make sense for the business.
What it is
The planning discipline that sits above individual channels, deciding how a media budget should be split across search, social, programmatic and offline, then buying that media, rather than each channel being planned separately with no shared view of the total spend.
Who it's for
Businesses spending across more than one media channel who want one coherent plan and one set of numbers, instead of separate agencies or freelancers each optimising their own patch.
How MCH does it
MCH builds the plan around the business's actual sales targets, allocates budget across channels accordingly, and reports the full picture in one place so decisions get made on the whole plan, not one channel's isolated view.
Related services
Google Ads
Search and display campaigns on Google, built around what a business actually needs to sell.
Learn moreMeta Ads
Advertising on Facebook and Instagram, targeted and measured against actual leads and sales.
Learn more