DOOH
Digital out-of-home advertising, screens in the real world, planned as part of a wider campaign, not a stand-alone gimmick.
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Paid campaigns across social platforms, coordinated as one strategy rather than run separately by channel.
The wider discipline of paid advertising across social platforms, which can include Meta, LinkedIn and others depending on where a business's audience actually is, planned and budgeted as one coordinated effort.
Businesses advertising, or considering advertising, across more than one social platform and wanting that spend coordinated rather than managed in separate silos.
MCH decides which platforms are actually worth the budget based on where the target audience spends time, then plans creative and spend across them as one strategy with shared reporting.
Digital out-of-home advertising, screens in the real world, planned as part of a wider campaign, not a stand-alone gimmick.
Learn moreSearch and display campaigns on Google, built around what a business actually needs to sell.
Learn moreDeciding where a media budget actually goes, and buying it, across whichever channels make sense for the business.
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