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Ongoing marketing advice for founders who need a second, experienced opinion rather than a full agency retainer.
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Credibility Gap Analysis
A structured review of a specific part of a business's marketing, showing exactly what's working and what isn't.
What it is
A focused, structured review of one area of marketing (a website, a paid campaign, a brand's positioning) that sets out clearly what's working, what isn't, and what to fix first, delivered as a written report rather than a sales pitch in disguise.
Who it's for
Businesses that suspect something specific in their marketing isn't working but want an honest, independent view before committing budget to fix it.
How MCH does it
MCH reviews the relevant area against clear criteria, documents findings honestly, including where things are working fine, and prioritises recommendations by impact rather than by what happens to be easiest to sell.
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Strategy
Setting the overall marketing plan a business's activity should sit inside, before any individual channel gets picked.
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