Credibility Gap Analysis
A structured review of a specific part of a business's marketing, showing exactly what's working and what isn't.
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Strategy
Setting the overall marketing plan a business's activity should sit inside, before any individual channel gets picked.
What it is
The planning work that sits above individual channels and campaigns, working out what a business is actually trying to achieve, who it needs to reach, and which activities are worth doing at all, so channel decisions follow from a plan rather than replacing one.
Who it's for
Businesses that are running marketing activity, or several different agencies and freelancers, without an overarching plan tying it together.
How MCH does it
MCH starts from the business's actual goals and constraints, works out the priorities that follow from them, and sets out a plan that individual channel work (paid, content, brand) can then execute against.
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Consultancy
Ongoing marketing advice for founders who need a second, experienced opinion rather than a full agency retainer.
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