DOOH
Digital out-of-home advertising, screens in the real world, planned as part of a wider campaign, not a stand-alone gimmick.
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Automated display and video advertising bought across a wide range of sites, targeted rather than scattergun.
Display and video advertising bought programmatically, automatically, across a large network of sites and apps, rather than negotiated placement by placement, targeted using audience and context data.
Businesses that want broader brand reach beyond search and social, or need to put a message in front of a specific audience across many sites at once.
MCH defines the audience and context rules up front, sets budgets and caps to avoid waste, and reviews performance against reach and engagement targets agreed before the campaign starts.
Digital out-of-home advertising, screens in the real world, planned as part of a wider campaign, not a stand-alone gimmick.
Learn moreSearch and display campaigns on Google, built around what a business actually needs to sell.
Learn moreDeciding where a media budget actually goes, and buying it, across whichever channels make sense for the business.
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